Partner with our lab to create market-ready beauty products designed to grow your brand.

Start Your Own Clean Beauty Brand

Professionally formulated, packaged, and ready to launch.

Our private label and custom formulation services are made simple for barbers, stylists, and beauty professionals ready to scale.

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Clean Formulations

at our core

We embrace clean beauty principles, formulating products without harmful ingredients such as parabens, phthalates, and synthetic fragrances. Our formulations prioritize natural and bio-sustainable ingredients that are gentle and effective on the hair and skin.

Trusted by beauty brand owners nationwide.

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Beauty Begins with Pure Intentions

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Launch Your Brand the Easy Way

Our private label kits are designed to help barbers, stylists, and beauty professionals start strong with ready-to-label products formulated to perform and sell.

B2B Support

Expert guidance from concept to launch

Compliance Ready

Pre-approved base formulas ready for your branding

Formulated for You

30+ proven base formulas for every niche

Professionally Formulated

Created by expert formulators using quality ingredients

Fast Turnaround

Quick, seamless turnaround from order to launch

Low Minimum Orders

Start small, scale confidently, no large inventory required

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The key to healthy glowing skin

Our philosophy is centered around supporting the skin's natural functions so it can work its best. We combine the purest botanical ingredients with cutting-edge technology and research to create our product lines.

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What Our Customers Are Saying

"Novahs recommended the right collection for my new men's care line. It was a great experience"

Wade Warren

"Products with 100% natural extracts bring a feeling of freshness and refreshment, making skin more healthy and glowing. A great choice for all skin types!"

Danyelle Templeton

"Novah's Formulations & Development cleansing gel made my skin feel clean and amazing straight away after use. There's no irritation even on my sensitive skin. Thank you for this wonderful product!"

Shelia Dean